Boost Your Real Estate Business with These Essential Lead Management Strategies
The National Association of Realtors (NAR) reports that 40% of all homes sold annually typically close between March and July, with May, June, July, and August being the busiest months for home selling. This means that most brokerages have their busiest months coming up. Therefore, it is essential to optimize all lead touchpoints to tap into the brokerage's entire sphere of influence and ensure a steady flow of leads.
- Word of mouth is still one of the most important sources of leads. Providing an excellent customer experience and using the right combination of front office tools, including technology, can improve responsiveness, accuracy of advice, service, and ultimately lead to a successful close.
- Pay-per-click (PPC) campaigns are a common method many brokerages use to supplement their organic lead efforts. It's important to diversify streams by using PPC campaigns while avoiding overreliance on them.
- Yard signs and flyers remain a great way to drum up leads, especially for valuable seller leads. Integrating recent technological innovations like scannable QR codes and curbside marketing techniques such as text and voice codes can make it easier for leads to respond and agents to capture leads' contact information and interest.
- Brokerage and agent websites are your digital storefronts that must showcase your team, listings, and expertise in your market. Search engine optimization (SEO) can help you rank higher, enabling you to attract and convert leads. Offering savable property searches, free home valuations, recommended properties, a real estate blog, buyer and seller guides or other downloadable assets, contact forms, and more can help capture leads.
- Maintaining a consistent presence on social media is crucial for success, but it can be time-consuming and intimidating for busy real estate agents. Luckily, there are ways to boost your social media strategy without breaking the bank. By giving your team access to a digital marketing suite, you can automate their posting on all their preferred platforms, including content for active listings, helpful homebuying tips, industry news, and more. This ensures that every agent has a consistent social media presence that serves as a foundation for their own unique content. Additionally, with the right tool, each post can be branded to your brokerage, allowing your brand and expertise to shine even more.
- In Real Estate, top performers close up to 2 deals per week with the help of the Real Estate Reader. By getting all your lead touch points to work together, you can ensure that your funnel is always full with a well-balanced mix of lead sources. However, it's important to action your leads quickly and efficiently to ensure that none of them fall through the cracks. This is where an effective CRM comes in handy. Your CRM should allow you to respond to leads quickly, as most leads will go with the first agent who responds. Responding within the first minute can exponentially increase conversion rates. Additionally, lead routing can be beneficial for pairing each lead with an agent who has complementary skills and expertise. Lastly, online real estate leads can take anywhere from 6 months to 2 years to incubate, so having robust nurture features is crucial for keeping your leads warm and your brokerage top of mind.
- In order to attract, capture, nurture, and delight your leads, it's important to optimize your touchpoints and build a front office that supports your efforts. Leads are the lifeblood of every brokerage, so it's essential to have the right tools and strategies in place to ensure success.
